The search lets customers narrow down the offer by inner and outer diameter, width or tolerance range, in other words by what they actually work with.
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Nipol
Nipol
Case study · Automotive
A technical wholesaler with search by dimensions substitutes and dynamic delivery times
For Nipol we built a B2B platform where customers filter bearings by diameter and width, see substitutes and the real lead time depending on the quantity ordered.
Parameter filters
Substitutes
Dynamic delivery times
One page checkout
About the client
Nipol is a technical wholesaler specialising in bearings, seals and technical chemicals. It supports production and maintenance in industrial plants.
→Automotive and industry, technical supplies
→Range described by technical parameters
→Sales to production plants
Client challenges
Managing technical products
01A wide offer requires detailed classification and precise parameters, because customers search by dimensions, not by trade name.
Delivery times
02Availability changes with the quantity ordered, so a single availability message would mislead the customer.
Product substitutes
03When the original part is missing, the customer has to find an equivalent immediately, otherwise the production line waits.
Flexible discounts
04The company wanted to reward larger orders automatically, without setting up promotions manually.
How we helped the client
Five project areas, from search to dynamic discount thresholds. Expand to see the details.
Equivalents appear next to each product, so a missing item does not stop the order.
The lead time is calculated from the quantity ordered: a small batch is available immediately, a larger one comes with a stated date. Customers know where they stand before placing an order.
We fitted the entire purchasing process on a single page, which reduced the number of steps to completion.
A dynamic bar shows how much is missing to the next discount threshold, which encourages customers to increase their order without talking to a sales rep.
Results of the partnership
Nipol sells a range where a millimetre decides the purchase. Customers filter by dimensions, see substitutes, know the lead time for their quantity and complete the order on a single checkout page.
Delivery time calculated realistically
Availability information depends on the number of units ordered, so customers do not find out about a delay only after placing the order.
5
areas of work in the project
1
checkout page instead of many steps
3
product groups: bearings, seals, technical chemicals
Notable project features
02
Recommended products on the home page
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Advanced filtering
See other projects from this industry
Need more examples? See our projects for technical wholesalers and the automotive industry.
Learn more
We run automotive and technical stores where customers look for a part that fits a specific machine. See how we design search, integrations and B2B service in this industry.
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