Module Comparison tool
Several products' parameters side by side, with what they share hidden
A customer hesitating between three models opens three tabs and gets lost in the specifications. The module lets them add products to a comparison tool that shows their parameters side by side in one table. The hide similarities function leaves only the differences on the screen.
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Benefits benefits
No more decision paralysis
A clear comparison of differences lets customers choose faster instead of putting the decision off.
Filtering out the noise
Hiding shared parameters leaves only what really distinguishes the models.
The customer stays in the store
They don't look for a comparison on another site, because they have it right there.
A shorter path to the cart
From the comparison table, customers can go straight to the selected product.
An advantage for technical products
Where the specification decides, a table does more than a marketing description.
Three similar products are the hardest choice
The smaller the difference between the options, the more often the customer chooses none of them.
The natural reaction to too much similar data is to put off the decision, which in practice means leaving the store. Opening more tabs in the browser only makes the problem worse.
A comparison table turns scattered information into an organised overview. Hiding shared parameters goes a step further and shows only what the decision is based on.
Practical applications
A customer compares three laptops and sees that they differ only in memory and weight.
Comparing tool parameters settles the choice faster than reading three descriptions.
Comparing variants of the same product line helps choose the right level of features.
Specification specification
Comparison configuration
- Adding productsA button on the product page and on the category listing.
- Parameter scopeChoosing the features that go into the comparison table.
- Hiding similaritiesA switch that hides rows with identical values.
What the table shows
- The parameters of the selected products side by side in columns.
- With the filter on, only the rows where the values differ.
- A link to the product page of each compared product.
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