Electronics & tools: e-commerce for technical stores
Customers look for a specific model, compare parameters and check the price in three stores at once. We build stores where they find the right product and don't go to the competition.
Electronics and tools are growing in Poland year after year, and products have a short life cycle. This requires frequent updates to the offer, order in specifications and a catalogue customers can search in a few seconds.
We know the key challenges of the industry
Strong price competition
01Comparing prices takes customers a few seconds. Staying profitable requires a flexible pricing policy, well-thought-out promotions and continuous monitoring of the competition.
Managing multichannel sales
02Your own store, marketplaces and a mobile app must show the same offer and the same stock levels. Otherwise customers order a product that isn't there.
Product search
03Customers call the same product by several names. The search has to understand colloquial names, suggest terms and offer filters that narrow results down to the right category.
Product category tree
04With a large range, the category structure decides whether the customer reaches the product. Automatic categorisation of new arrivals and promotions takes repetitive work off the team.
Additional services
05The market for refurbished equipment is growing, and with it expectations of servicing, warranty and technical support. These services need to be handled in the store, not just by email.
Logistics and stock management
06A large number of orders requires order in stock levels and on-time deliveries. Shortages and delays in this industry cost you the customer immediately, because there are five other stores next door.
Low conversion rates
07Customers compare specifications and prices, so the decision takes time. A well-designed purchase path, a product comparison tool and relevant recommendations help.
The growing role of mobile commerce
08Mobile shopping has come to dominate the market, also in technical categories. The store has to load quickly and let customers browse specifications on a small screen.
Integrating additional services
09Equipment configuration, insurance and technical support are now part of the offer. After-sales processes are best built into the store, not kept alongside it.
A store for the electronics & tools industry built on WayBox
This is what your electronics and tools store could look like: the WayBox starter with a search that copes with colloquial names, a comparison tool and a product page that holds the full specification.
We buy electronics online
79% of regular internet users regard online shopping as the standard, also for electronics. Poles increased their spending on this category by 22%.
Electronics and tools require a quick response to changes in the offer and prices, as well as order in product data. We support companies in this sector by building stores in which search, category structure and sales integrations work together, not separately.
Recommended modules for for the electronics & tools industry
Module Search
Customers enter a colloquial name, catalogue number or model. A search with suggestions and typo tolerance leads them to the right product instead of showing an empty list of results.
View module →Narrowing down the catalogue by parameters without reloading the page.
Specifications of two models side by side, which means a quicker decision.
A budget filter, key in a category with a wide spread of prices.
Specifications, contents and warranty in separate tabs on the product page.
See case studies from the electronics & tools industry
We have worked with Waynet since 2016. It was the third company we worked with on building our shop, and the one that saw the project through, launching our first online shop. In 2019 we decided to add a B2B platform alongside the B2C one, and the client had very high expectations for custom features that couldn’t be built with off-the-shelf PrestaShop modules. Waynet created and implemented all of them. Today Waynet runs several B2B and B2C platforms for us.
Jacek Koncewicz CEO, Ferpol Let’s talk about solutions for your industry
Want to grow your sales on PrestaShop? Fill in the form and we’ll get back to you within 24 business hours with a specific proposal for the next step.
- [email protected]
- +48 794 409 455
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