Fashion: ecommerce for clothing brands
Fashion sells on photos, sizing and speed. We build stores that withstand collection launches and Black Friday, and let customers choose well the first time.
In fashion, details decide the purchase: product presentation, a smooth store and intuitive navigation. Customers judge the store from the first click to completing the order, and the brand needs tools that let it keep up with changing trends.
We know the key challenges of the industry
Low conversion rates
01Traffic in a fashion store doesn't always end in a purchase. We work on the purchase path so that browsers turn into buyers, because this is the metric that decides the brand's profitability.
A high number of returns
02Returns in fashion most often come from the wrong size and from differences between the photo and the product. A precise size chart and detailed descriptions let customers choose well the first time.
The need for personalisation
03Customers expect an offer tailored to them. The decision is driven by photos, packshots and on-model shots, so the store has to carry heavy media and still load quickly.
Rich product pages
04Customers want to know everything before buying: a gallery, video showing the product in motion, styling inspiration and suggestions of what to wear a model with.
Scaling as the brand grows
05Fashion brands grow in leaps. The infrastructure has to withstand collection launches, ad campaigns and Black Friday without a drop in performance.
Integration with external platforms
06Multichannel sales are the standard in fashion. A consistent offer, shared stock levels and handling orders from several platforms require reliable integrations.
Mobile optimisation
07The smartphone is now the main channel for fashion purchases. What counts is fast loading, smoothness and navigation that can be operated with one thumb.
Technology and infrastructure
08Seasonal order peaks require efficient hosting and an architecture that can grow with the company, without rewriting the store from scratch.
Omnichannel
09Customers don't distinguish between channels, they expect the same experience online and in the store. Consistent prices, discounts and in-store pickup bring sales together into one whole.
A store for the fashion industry built on WayBox
This is what your fashion store could look like: the WayBox starter with a ready set of features for fashion, product variants, a size chart and a fast checkout.
Fashion is bought on mobile
Of around 30 million Polish internet users, 79% buy online, and fashion is one of the most frequently chosen categories in e-commerce.
The fashion industry presents brands with several challenges at once: low conversion, the need for personalisation, a large number of returns and sales in many channels. We create and develop fashion stores in which aesthetics go hand in hand with functionality, and the client's team gets technical support that lets them scale sales with peace of mind.
Recommended modules for the fashion industry
Module Wishlist
In fashion, the purchase decision takes a few days to mature. Let customers save products for later and come back to them in their next session, instead of searching for them all over again.
View module →Exact measurements for every product, meaning fewer returns due to the wrong size.
Colours and sizes in a clear presentation on the product page and on the listing.
Photos and video in one gallery, the product shown in motion and on a model.
Order online, pick up in store, i.e. online sales connected with brick-and-mortar.
See case studies from the fashion industry
Client testimonials
Working with Waynet means complete professionalism and a flexible approach to projects. We can always count on excellent contact with our account manager and solid technical back-up, which has led to a long and successful partnership. Waynet has repeatedly proved invaluable at difficult moments, especially during traffic surges and intensive promotional periods. Continuous monitoring of our systems gives us a sense of stability and security. The team's strong commitment to both larger projects and smaller tasks allows us to keep developing our software. We recommend working with Waynet!
IT Specialist
IT Specialist, Reporter
Waynet built our online shop from scratch and met all our expectations. The team, and Radek in particular, showed great flexibility and openness to suggestions, which let us tailor the project to our specific requirements. Communication runs smoothly through an intuitive ticket panel, so I can follow progress as it happens. Regular monthly reports are a big plus and give us a full view of the work being done.
Klaudia Konopka
CEO, Konopka Shoes
Let’s talk about solutions for your industry
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