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Case study · Specialist

Packaging wholesale in e-commerce from a single item to a full truckload

For PakujTo we built a B2B platform that handles sales in any unit, from a single item through a pallet to a full truck, with quantity discounts, trade credit and accounts for the company’s employees.

B2B platform Unit-based sales Quantity discounts Trade credit
PakujTo
About the client

PakujTo is a B2B platform created by Mac-Graf, a manufacturer with over 30 years of experience in the packaging market. It handles orders for packaging materials for e-commerce, industry and logistics.

→Wholesale of packaging materials →Over 30 years of Mac-Graf's experience →Customers from e-commerce, industry and logistics
Industry:
Specialist
Scope of work:
development consultancy B2B implementation integrations migration UX/UI
PrestaShop:
8

Client challenges

Comprehensive wholesale handling

01

The system was to handle sales in non-standard quantities, from single items to full truckloads, with flexible management of sales units.

Integrating data from many sources

02

Data had to be collected from the old WooCommerce store, Excel sheets with units and palletisation, and the Navireo ERP, which provides prices and product information.

Digital transformation of the B2B process

03

Wholesale orders in the packaging industry are still often placed by phone and email. The goal was to move this process into the store without losing the relationship with the sales rep.

A platform that builds the image of a packaging brand

04

Bubble wrap and polyethylene foam don't sell on looks. The store was to look modern despite a not very photogenic range.

Supporting the sales team

05

The platform was not only to sell online, but also to give sales reps tools for serving business customers.

How we helped the client

Six project areas, from pre-implementation analysis to the account manager system. Expand to see the details.

We started with an in-depth analysis of business and technical needs, on the basis of which we designed a set of dedicated modules for the specifics of packaging wholesale.

We built a flexible mechanism for selling in items, pallets and full trucks, with dynamic variant tables and adding the selected option straight to the cart.

Despite the complex offer, the interface stays clear. The extended home page and the about section build the image of a supplier you can discuss large orders with.

Prices update with the size of the order, and the store highlights the discount threshold when the customer changes the quantity in the cart. It shows plainly how much is missing to a better price.

We implemented trade credit handling, settlement management, sub-accounts for the company’s employees and access to order history.

An extended FAQ with questions assigned to categories or products takes load off customer service, and the account manager shown on the product page keeps the customer in touch with the sales rep.

Results of the partnership

PakujTo sells wholesale through a platform that understands the units of this industry: items, pallets and trucks. Quantity discounts are calculated automatically, business customers have trade credit and employee accounts, and the sales rep stays in the process as an account manager, not as a bottleneck.

The B2B process moved into the store

An order that used to require a phone call and an email is now placed by the customer on their own, with the current price and availability, at any time.

3
levels of sales units: item, pallet, truck
30+
years of Mac-Graf's experience in the packaging market
9
standout features implemented in the shop

Notable project features

Sekcja FAQ w realizacji PakujTo
01

FAQ section on the product page

Sekcje cross-sell i up-sell w karcie produktu PakujTo
02

Cross-sell and up-sell sections

Rozbudowany opis produktu w realizacji PakujTo
03

Extended product description

Tabela wariantów w realizacji PakujTo
04

Variant table

Rabatowanie ilościowe w realizacji PakujTo
05

Quantity discounts

Opcja dodania do koszyka większych ilości np. ¼ auta w realizacji PakujTo
06

Ordering larger quantities, for example a quarter of a truck

Obrazkowe menu w realizacji PakujTo
07

Visual menu

Rozbudowany listing i podgląd specyfikacji produktu w realizacji PakujTo
08

Extended listing and specification preview

Moduł opiekuna klienta w koszyku i na karcie produktu
09

Account manager in the cart and on the product page

Sekcja FAQ w realizacji PakujTo
01

FAQ section on the product page

See module
Sekcje cross-sell i up-sell w karcie produktu PakujTo
02

Cross-sell and up-sell sections

See module
Rozbudowany opis produktu w realizacji PakujTo
03

Extended product description

See module
Tabela wariantów w realizacji PakujTo
04

Variant table

See module
Rabatowanie ilościowe w realizacji PakujTo
05

Quantity discounts

See modules
Opcja dodania do koszyka większych ilości np. ¼ auta w realizacji PakujTo
06

Ordering larger quantities, for example a quarter of a truck

See module
Obrazkowe menu w realizacji PakujTo
07

Visual menu

See module
Rozbudowany listing i podgląd specyfikacji produktu w realizacji PakujTo
08

Extended listing and specification preview

See module
Moduł opiekuna klienta w koszyku i na karcie produktu
09

Account manager in the cart and on the product page

See module

Learn more

We run shops in niche markets where customers know the subject and ask about specifications. See how we design product presentation, search and B2B service in these industries.

See industry Specialist industry

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