Goldenmark
Gold, diamonds and 22 showrooms connected to e-commerce through ERP, CRM and Elastic Search
For Goldenmark we modernised the store on PrestaShop 8, connected it to the SENTE ERP and the ORCA CRM, rebuilt the product pages for different categories and combined online sales with a network of 22 showrooms.
For over a decade Goldenmark has been providing customers with products of timeless value: gold, silver, precious stones and works of art. The brand combines 22 brick-and-mortar showrooms with an extensive online offer.
Managing products, stock levels and orders required automation. Manual work was to disappear, and data was to flow between the store and the showroom network without delays.
Gold, silver, diamonds and works of art are governed by different parameters. Each of these categories needed its own form of product page to show what matters in it.
Growing traffic in the store required shorter page load times, also during periods of higher interest.
Customers were to reach the right product through precise filters, not by scrolling through the listing.
Online sales and showrooms were to work as one, with convenient login and detailed information about each location.
Five project areas, from ERP and CRM integration to connecting the store with the showroom network. Expand to see the details.
We implemented an integration that automatically synchronises product and order data between the store and the client’s systems. Stock levels update in real time, and order fulfilment has become faster.
We built different page templates matched to the categories. A gold bar is presented differently from a diamond, and a work of art differently again, and the product page now takes this into account.
We implemented Cloudflare Proxy as a cache layer, so the site loads faster even under heavy traffic.
The filter module lets customers search by the stone’s real parameters: size, colour, clarity and cut.
Each of the 22 showrooms got its own page with opening hours, location and available products. On top of that, we added a finder for the nearest point of sale.
We recommend Waynet as a competent partner for running online stores based on the PrestaShop platform. Our cooperation on the modernisation of our store included a comprehensive migration from PrestaShop 1.7 to version 8, which allowed us to significantly improve the performance of the entire platform. One element of the implementation was a search engine based on Elastic Search, which improved the quality of product search. Goldenmark now runs on a multi-server infrastructure, which ensures high performance and scalability even under heavy load. Waynet not only implemented this architecture, but also continuously monitors its operation.
Magdalena Nowacka
E-commerce Manager, Goldenmark
Goldenmark sells on a platform where product, stock and order data flows automatically between the store, the SENTE ERP and the ORCA CRM. Product pages show what matters in a given category, filters let customers choose a stone by its parameters, and the store is connected to the showroom network, including in-store pickup.
The Cloudflare Proxy cache layer and the multi-server infrastructure keep load times in check even under heavier load, and we monitor this architecture on an ongoing basis.
We run shops in niche markets where customers know the subject and ask about specifications. See how we design product presentation, search and technical support in these industries.
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