Do I have to change agency or switch to your support?
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No. WayCRO works independently of your team and current agency. We sell analysis and recommendations, and you can implement each change yourself in the panel, commission your developer or current agency, or commission us. We don’t require you to switch to our support or change contractor.
How is CRO different from advertising and SEO?
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Advertising and SEO increase traffic. CRO increases the share of people from that traffic who buy. This way you get more orders from the same traffic you already pay for, without increasing your advertising budget. The best results come from combining the two: you acquire traffic and at the same time monetise it better and better.
Will CRO work if I have little traffic?
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Yes, although with very little traffic it takes longer to draw conclusions, because data accumulates more slowly. In that case we start with the lowest-risk, highest-certainty changes based on good practice for PrestaShop, and move on to tests when traffic allows.
What are AI agents and how do they work?
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AI agents are specialised systems that we have trained on data from hundreds of PrestaShop implementations and our expert knowledge of e-commerce. Each agent has a specific task: conversion funnel analysis, studying behaviour within sessions, detecting patterns in GA4 data, identifying UX problems. It’s not ChatGPT with a prompt: it’s a system connected to your data (GA4, Microsoft Clarity, the store’s structure), trained for PrestaShop, whose results are ALWAYS verified by our senior UX expert before they reach you.
Doesn’t AI replace the expert entirely? Why not just automate?
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No, and we don’t want it to. AI has computing power: it will analyse 100,000 sessions in an hour, which a human could never do. But AI often misinterprets context: it doesn’t know whether a drop is seasonality or a technical problem, it doesn’t understand the specifics of your industry, and it isn’t accountable for quality. That’s why AI proposes, and the UX expert verifies and is responsible for the result.
Is my data safe? What about GDPR?
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We process GA4 and Clarity data only for CRO analysis, in compliance with GDPR and a data processing agreement. Our AI is not trained on client data: the base model is already trained, and your store’s data is used solely to generate recommendations for you. We store the data in the EU.
What if my analytics is incomplete or I don’t have Microsoft Clarity?
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This is a common situation and not a problem. If GA4 is misconfigured or you don’t have Clarity connected, we fix and connect it first as part of the audit. We prepare reliable recommendations once some data has come in, usually within the first month. The free audit immediately shows what is blocking a reliable analysis.
What exactly do we check in the free GA4 audit?
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The full configuration of your GA4 account: data stream, parameters, filters, sampling. Enhanced Ecommerce: whether all 15 standard events are configured correctly. Conversions: whether the basic business goals are defined. Attribution: the attribution model, channels, integration with Google Ads. The audit usually takes 5-8 business days, and the report is 15-25 pages long.
How do you verify that the changes you make actually work?
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We monitor every implemented change on data, comparing KPIs (CR, AOV, bounce rate, funnel paths) before and after implementation. Heatmaps and session recordings show whether users actually behave the way we assumed. We don’t guess: every recommendation is justified by data, and its effect is measured. The Scale package adds full A/B tests.
How long does full analytics implementation take after the audit?
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Typically 2-4 weeks from the decision to start. We implement the configuration of GA4, Google Tag Manager, Enhanced Ecommerce, custom events and Microsoft Clarity. Individual pricing, depending on the number of events required. After implementation we collect data for ~4 weeks, and then the monthly support with recommendations begins.
What if I don’t have GA4 yet or still use Universal Analytics?
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Universal Analytics was switched off in July 2023: if you are still using it, no data is being collected. We configure GA4 from scratch. For stores with no analytics at all, we do a complete implementation from the ground up.
How do we work together during the month?
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On the first day of the month, a PDF report by email. Within the first week, a meeting to discuss the report (1h, a recurring calendar slot). During the month, Slack + email, with the analyst available for questions without extra hours being charged.
Does it work with any hosting and ecommerce platform?
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Yes. Conversion optimisation is analytics + recommendations and doesn’t require our infrastructure. It works with PrestaShop, Magento, Shopify, WooCommerce, anywhere Google Tag Manager can be implemented. We carry out technical implementations for PrestaShop ourselves (as a Premium Partner).
When will I see the first results?
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Realistically after 4-6 months. The first 4-8 weeks: implementing analytics and collecting data. The next 4-8 weeks: the first hypotheses and the first implementations. A real increase in CR/AOV only becomes visible once we have a data baseline to compare the effects of changes against. CRO is a long-term game.
