Health: e-commerce for pharmacies and medical brands
Selling health products online is work built on trust, sensitive data and regulations. We build stores that can handle it, from supplements to medical equipment.
The health sector in e-commerce covers everything from dietary supplements to medical equipment and telemedicine services. Customers expect a secure transaction, fast delivery and comprehensive service, and the store must also meet legal requirements. 11.8% of Poles bought medicines or dietary supplements online in the last 3 months, almost twice as many as in 2021 (6.9%).
We know the key challenges of the industry
Trust and security
01In health, the stakes are higher than elsewhere: what counts is product quality and the protection of patient data. The store must meet legal requirements, because one slip costs trust that can't be rebuilt with a campaign.
Scalable operations
02Growing demand for health products puts a strain on logistics, the warehouse and order handling. Especially where the goods require special storage conditions.
Logistics for sensitive products
03Medicines and supplements have short shelf lives and requirements for temperature and transport. The store has to keep track of batches, dates and shipping conditions.
Personalised offers
04Customers expect recommendations matched to their health needs. Purchase history data makes it possible to suggest accurately without straying into medical advice.
High expectations of customer service
05Customers want a quick answer, access to consultation and a clear returns policy. With health products, this clarity decides whether an order is placed at all.
Regulatory change
06Regulations on selling health products online change often. The store has to keep up with them without being rebuilt every time a new requirement comes in.
A store for the health industry built on WayBox
This is what your health products store could look like: the WayBox starter with variant support, availability information and a checkout prepared for the industry's requirements.
We buy health products online more and more often
Mail-order sales of online pharmacies reached PLN 2.31 billion in 2025, 9.6% more than a year earlier. According to Strategy&, the health and beauty category in e-commerce is worth PLN 15 billion and is expected to grow by 6% a year until 2028. Sources: KAMSOFT, OSOZ Polska 2026; Strategy& (PwC), E-commerce in Poland 2024; Statistics Poland (GUS) retail sales, September 2026; Gemius, E-commerce in Poland 2026; GUS, Information Society 2025.
The health industry is growing fast, and customers judge the store by security, clear rules and efficient service. On top of that come the logistics of sensitive products and regulatory compliance. We support brands in the health sector by building stores that organise sales processes and stay compliant with legal requirements.
Recommended modules for the health industry
Module Ask about a product
With health products, customers often have one question that blocks the purchase. A form on the product page lets them ask it and get an answer, instead of abandoning the cart.
View module →Manufacturer details and product safety information in line with the requirements of the regulation.
A specific date next to the product rather than a general range, which matters for medicines.
A countdown to same-day shipping, clearly visible on the product page and in the cart.
External reviews visible in the store, the kind of proof that builds trust.
See case studies from the health industry
Client testimonials
We have been working with Waynet for over three years, covering both the implementation and the ongoing development of our online shop. As well as implementing standard solutions effectively, Waynet delivers a range of bespoke modules precisely tailored to our needs and those of our customers. Their professionalism, fast response to tickets and ability to adapt solutions to our demanding industry mean we are very satisfied with the partnership.
Helena Ciszewska
E-commerce Manager, Nutropharma
We wholeheartedly recommend Waynet as a professional and trustworthy partner for implementing online stores based on PrestaShop. We particularly appreciate the excellent communication with the project manager, quick response and help in emergencies. Comprehensive advice from Waynet's experts, especially on functionality, usability and SEO optimisation, was key to the success of the project.
Meden-Inmed team
Meden-Inmed
Waynet was responsible for creating and developing the website of our store e-meditrans.pl, which offers comprehensive dental supplies. The Waynet team stands out for its expert knowledge and experience, and every issue is discussed thoroughly. A key element of the cooperation is effective and smooth communication, and priority issues are always treated with due attention.
Konrad Dworzaczek
E-commerce Director, Meditrans
Let’s talk about solutions for your industry
Want to grow your sales on PrestaShop? Fill in the form and we’ll get back to you within 24 business hours with a specific proposal for the next step.
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