Reporter
Migration to PrestaShop 8 with no break in sales and an ERP integration built from scratch
Reporter is a youth fashion brand with a modern, bold style. It has a network of more than 120 high-street stores, and the online shop ties online and offline sales into one omnichannel strategy.
The old PrestaShop 1.7 meant growing technical debt, security gaps and poor performance. All the data, meaning products, customers and orders, had to move to a stable version without interrupting sales.
The existing infrastructure couldn’t cope with growing traffic, especially during sales peaks. The shop slowed down, and customers felt it.
The ERP integration had to be designed from scratch: the flow of stock levels, orders and products, plus logic matched to the ERP structure.
Order and returns handling couldn’t keep up with the growing scale of operations. The new model had to cover more complex logistics and accounting scenarios and automate the whole process.
High-street stores and the online channel worked separately, which meant lost sales potential.
Entering foreign markets required an architecture where language versions, currencies and product catalogues are managed from one panel, and a new shop version can be launched quickly.
Five areas of the project, from data migration to preparing the platform for new markets. Expand to see the details.
We moved all the data from the old PrestaShop 1.7 to the stable PrestaShop 8. We put the shop on dedicated infrastructure with two separate servers, one for the application and one for the database. This setup keeps the shop running smoothly even under very heavy traffic.
When the client moved to the LSI system, we built a bespoke two-way integration. It is a module plus an integration layer that automate business processes: stock synchronisation, passing orders on for fulfilment and handling complex returns and invoicing scenarios.
We connected the online channel with in-store sales. Store staff can order a product for a customer straight from the ecommerce warehouse, so an item being out of stock in the store no longer means a lost sale.
We modified a third-party promotions module for the needs of fashion retail. After the change, discounts are assigned to specific products in the basket rather than its total value. This tidied up accounting and allowed returns settlement to be automated.
We prepared the whole platform to work in a multistore model. The client can launch new language and currency versions from one admin panel, without building a separate shop from scratch.
Working with Waynet means complete professionalism and a flexible approach to projects. We can always count on excellent contact with our account manager and solid technical back-up, which has resulted in a long and successful partnership. Waynet has given us invaluable help in difficult moments more than once, especially during traffic surges and intensive promotional periods. Ongoing monitoring of our systems gives us a sense of stability and security. The team’s huge commitment to both larger projects and smaller tasks lets us keep developing our software. We recommend working with Waynet!
Paweł Bieńko
IT Specialist, Reporter
After the migration, Reporter Young runs on the new PrestaShop platform more reliably and faster. At the heart of the project is a two-way LSI ERP integration built from scratch, which automated order and returns handling, eliminated data entry errors and gave the team back time previously spent on manual work.
The new server infrastructure and multistore architecture provide a platform that scales with the business and is ready for new markets.
Need more examples? See our projects for fashion brands.
We run fashion shops where the photo, the sizing and fast category pages decide the purchase. See what we implement for fashion brands so customers go from category to basket without stopping.
Want to know what our PrestaShop solutions can do for your shop? Fill in the form and we’ll get in touch to learn about your business needs. We’ll prepare an initial analysis and a proposed plan of action.
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