Module Product Description
A description made up of sections, with text, images and video
The module lets you build rich descriptions from ready-made blocks: text only, text with an image, a gallery, video and combinations of these. Instead of a wall of text, you get an organised story about the product, in which each section shows something different.
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Benefits benefits
The product shown in use
Good quality video and photos do more than a list of features, especially for products that can't be described in one sentence.
Nine block types
Text, image, video and their combinations give you freedom: technical specifications for electronics, an inspiration gallery for fashion, instructions for a tool.
Fewer returns
A detailed description shows plainly what the product is and how it works, so it's less often returned as not as described.
Support for SEO
Extensive, unique content benefits visibility, and each image and video has its own alt and title attributes.
No developer needed
You add, edit and rearrange sections in the panel next to the product.
Splitting content reduces reading effort
The same information given in chunks is easy to take in, given in one long block it often gets skipped.
Customers then don’t have to keep the whole description in their head to understand the offer. Each section answers one question and can be assessed on its own.
Combining text, photos and video also reaches different people. Some read the specifications, others need to see the product in action, and a well-built description serves both groups at once.
Practical applications
Technical specifications, a video showing how it's used and a section with applications, each separately.
A gallery of styled looks interspersed with short text instead of one paragraph about the material.
The successive steps of use shown in sections with photos, which cuts down on questions to customer service.
Specification specification
Building the description
- Block typesNine layouts combining text, image and video in different proportions.
- Section orderYou change it in the panel, without touching the code.
- SEO attributesAlt and title fields for each image and video.
What to watch out for when creating descriptions
- Sections should answer the customer's successive questions, not repeat the same content.
- Video works best where the product needs to be seen in motion.
- A completed alt attribute is a real advantage in image search.
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