Medhoodie
Medical apparel in six markets with a loyalty programme and gift cards
For the Medhoodie brand we built a multistore platform serving six markets, with automatic product relations, a loyalty programme, gift cards and a one page checkout.
Medhoodie designs modern medical apparel in which aesthetics go hand in hand with functionality. The garments are made with the daily work of medical staff in mind.
The brand needed multilingual stores in six markets, with consistent data, support for different product versions and sensible management of everything from one place.
The store was to suggest compatible products on its own, based on features and parameters, instead of leaving the customer to search the catalogue.
The plans included a loyalty programme, gift cards and a richer product presentation, in other words tools that bring customers back.
Data on customer behaviour and a shorter purchase path were needed, to know where orders fall apart.
A large amount of content and campaigns required a tool with which the marketing team can build a page or landing page on its own, without waiting in line for a developer.
Seven project areas, from multistore to visual product features. Expand to see the details.
We built a platform serving six markets, ready for more to be added. A dedicated multistore management tool organised the data of each store and the work of the support team.
The module suggests compatible products based on parameters, so customers find accessories matching the selected model without searching through categories.
Customers collect points for purchases and exchange them for discount codes. Gift cards are generated automatically as PDFs, with a dedicated template and a unique code.
We closed the entire purchasing process on a single page, and the analytics we implemented show where customers drop off.
Employees build pages and landing pages themselves, without involving developers. Updating content takes hours instead of days.
Instead of variants inside one product, each colour has its own product page with a thumbnail, which simplifies navigation and shows the full range on the listing.
The module generates graphic labels for features based on a global database, updated in a separate panel. Customers see the product’s properties instead of reading about them in the description.
Medhoodie runs six markets from one back office, and adding another does not require building a store from scratch. The loyalty programme and gift cards drive repeat purchases, the one page checkout shortens ordering, and the marketing team publishes campaigns on its own.
Elementor, the product features panel and the multistore tool take most of the changes that used to be tickets off the IT team.
Need more examples? See our projects for fashion brands.
We run fashion shops where the photo, the sizing and fast category pages decide the purchase. See what we implement for fashion brands so customers go from category to basket without stopping.
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