Module Alternative Products
Ready-made substitutes instead of an out of stock message
A customer lands on an unavailable product, and in a standard store that's where the visit ends. The module analyses that product and immediately suggests relevant alternatives: the same colour, the same brand, the same category. Instead of a dead end, the customer gets a next step.
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Module benefits
Recovered sales
An empty page with an out of stock message turns into a suggestion the customer can buy right away.
Relevant, not random, suggestions
The module first looks for products with the same key feature, and only then reaches for the rest of the category.
A lower bounce rate
The customer stays in the store and keeps browsing instead of going back to the search results.
Automatic operation
You don't have to assign substitutes manually to every product that has gone out of stock.
A lifeline during seasonal shortages
At peak season, when stock goes fastest, the module works hardest.
An out of stock product interrupts the process at the worst moment
The customer has already found a specific product, having done all the work, and is left with nothing.
They then have two options: go back and check the competition or start searching all over again. Both are costly for the store, because they were preceded by a click on an ad or a search result.
Suggesting a substitute works like a sales assistant saying „we don’t have that, but I have something very similar”. Relevance is key: someone looking for a black T-shirt wants to see other black T-shirts, not random products from the sale.
Practical applications
Size M has run out in the chosen model. The customer sees the same cut in another colour and similar models from the same brand.
At peak season stock goes quickly, and the module keeps sales going by directing traffic to available equivalents.
The product has been withdrawn from the offer for good, but its page still attracts search traffic. Substitutes capture that traffic.
Technical specification
Selection logic
- Feature priorityThe module looks for products with the same key feature, for example colour or brand.
- Widening the scopeWhen there are no matches, it reaches for other products in the same category.
- Display locationThe alternatives section appears on the page of an unavailable product.
When the section appears
- The product is marked as unavailable or withdrawn from the offer.
- The module selects substitutes according to a set order of features.
- If there is no match at all, the section isn't rendered.
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