Module Product Variants
Show every version of a product and sell them separately, but together
PrestaShop attributes don't let you give each colour its own description or gallery. This module links separate product pages into one group of variants. Customers switch between versions with one click, and you manage the content, price and SEO of each variant independently.
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Benefits benefits
Full marketing flexibility
Each variant is a separate product, so it gets its own name, description, gallery, metadata, price and stock level.
Many times greater visibility in Google
Instead of one page with attributes you have five, ten or twenty optimised addresses, which opens up traffic from long-tail queries.
A shorter purchase path
Customers don't go back to the category to find another colour or capacity. They see all related options in one place.
Attractive presentation of variants
Instead of a drop-down list, the module shows clickable photo thumbnails or text buttons.
Simple management of connections
In the panel you create variant categories, for example Colour, and then add products to the group. Connections are created automatically in both directions.
Two problems solved at once
In this module, discovering the offer and search engine visibility are the same function.
A customer who lands on the „iPhone 17 128 GB” page may not know that a 256 GB version exists. The module immediately shows all available options and keeps them in the purchasing process instead of sending them back to the category.
The second benefit is on the SEO side. Instead of one general product page, you have five separate, indexed addresses. Someone looking for a red dress lands straight on it, and once there sees the other colours.
Practical applications
Four industries where a separate page for each product version pays off fastest.
On the „Red dress” page, the customer sees a colour selection section with thumbnails of the same dress in blue, black and green. A click leads to a separate page with its own gallery.
For „Lime honey 500 g”, buttons for 250 g, 500 g and 1 kg appear. Each leads to a separate page with its own price and stock level.
The „Velour sofa” page shows texture samples of velour, linen and eco-leather, leading to separate products.
On the „Smartphone 128 GB” page you display the available memory options of 128, 256 and 512 GB, which makes it easier to sell the more expensive version.
Specification specification
Management in the admin panel
- Variant categoriesA dedicated section for creating groups, for example Colour, Capacity or Material.
- Internal and display nameEach category has a name visible only to the administrator and a label shown to customers.
- Adding products to a groupYou set connections from the product page, without going into the module configuration.
How the connection works
- Each variant is a separate PrestaShop product, not a combination or attribute.
- Connections are bidirectional: if product A points to B, product B automatically points to A.
- Variants work independently of the Multistore configuration.
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