Module Multimedia Gallery
A separate section for photos in context and videos
A standard gallery shows the product on a white background. The module adds a second section to the product page, intended for room settings, styled looks and videos. You can link each gallery item to another product or category, so an inspirational photo becomes the route to the next purchase.
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Benefits benefits
Higher cart value
You show the main product together with matching accessories and link each item to its product page.
Inspiration instead of just a description
The product page turns into a lookbook, a catalogue of room settings or a video guide.
Global galleries
One gallery assigned to an entire category is displayed on hundreds of products, without editing each one separately.
Support for SEO and accessibility
Each photo has its own alt text field.
The product in a real context
It's easier for customers to picture something in their own home when they see it in use rather than on a white background.
Customers buy an effect, not a single item
A catalogue photo answers the question of what it looks like, but not what it will look like in my home.
A photo in context moves the customer from looking at a product to imagining the whole picture. Instead of assessing one thing, they start putting together a set.
It’s the most effective visual form of cross-selling, because it doesn’t look like selling. An instructional video works in a similar way, except that it removes the worry about whether the product is easy to use.
Practical applications
A styled look with a model, where each gallery item leads to the product page of another product in the set.
A room setting showing a piece of furniture in its surroundings, with links to the lamp, rug and accessories.
An instructional video for equipment that looks complicated in a photo.
Specification specification
Types of galleries
- Product galleryA set of photos and videos assigned to one product page.
- Global galleryOne set assigned to a category, visible on all products in it.
- Linking itemsEach photo can lead to another product or category.
What gives the best effect
- Photos showing the product in use work better than more shots on a white background.
- Linking items turns the gallery into a sales tool, not just decoration.
- A global gallery saves time with large seasonal collections.
Meet WayBox
Get in touch to talk about your needs
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