Module Size chart
A slide-out panel with measurements, available with one click
Guessing the size is the most common reason for returns in fashion and footwear, and every return costs logistics and customer service. The module adds a button to the product page that opens a side panel with a size chart. You create charts globally for a category or individually for unusual products.
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Benefits benefits
Fewer returns
An available size chart reduces mistakes when choosing, and every return that doesn't happen is a real saving.
Higher conversion
The fear of getting it wrong disappears, which is the biggest barrier to buying clothes and shoes online.
Flexible assignment
A global chart for an entire category, a separate one for a cut or an individual one for a single product.
Convenient on mobile
The panel slides out from the side instead of opening a window that's hard to close on a small screen.
Fewer questions to customer service
Customers find the measurements themselves instead of writing to ask about sleeve length.
Fear of getting it wrong stops the purchase
Customers ask themselves whether the size will fit and often can't find the answer.
Fear of a troublesome return is stronger than a price incentive. Without a chart, customers either give up or order two sizes and send one back, which costs the store twice.
A size chart button is a promise of an immediate answer. The panel doesn’t interrupt the purchasing process, it adds information exactly when it’s needed.
Practical applications
A global chart for the T-shirts category, with a separate variant for the slim fit.
Insole measurements next to the size numbers, because they are what settles it when buying online.
An individual chart for an item that departs from the standard used in the category.
Specification specification
Managing charts
- Global chartAssigned to a category, it applies to all products in it.
- Feature chartA separate variant for a cut or another product feature.
- Individual chartAssigned to a single product when it departs from the standard.
Order of assignment
- An individual chart takes precedence over a feature chart.
- A feature chart takes precedence over a category chart.
- A product without any match doesn't show the button.
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