Module Datalayer
Make decisions based on data, not gut feeling
Implementing proper e-commerce analytics usually takes a specialist a dozen or so hours of work and carries the risk of configuration errors. This module automates the whole thing and gives you a ready-made integration with Google Analytics 4 and Google Tag Manager, together with a configuration file to import.
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Module benefits
Hours of implementation saved
The module does the configuration work for you, and the ready-made import file for Tag Manager eliminates the risk of errors.
The full purchase path
All key interactions are tracked, from a product view through the cart and checkout steps to the purchase.
Complete transaction data
Measurement Protocol support sends orders server-side, so no transaction slips through, even when the customer doesn't return to the thank-you page.
Analysis by user ID
The module sends the IDs of logged-in customers, which lets you build advanced segments in GA4.
More effective remarketing
Precise data lets you target people who abandoned their cart or viewed specific products.
Independence from developers
A ready-made foundation for Tag Manager means adding another tool takes a few clicks in the GTM panel.
Hard data instead of guesswork
Which ads work, why customers abandon their carts, which products to promote. Without data, this guesswork eats into your budget.
The module shows the customer’s entire path, from clicking an ad to completing the purchase. You can see which step loses the most people and where it’s worth acting first.
This changes how budget decisions are made. Instead of spreading it evenly or by intuition, you put money where it actually comes back as orders.
Example applications
Three questions you can answer right after implementation.
You analyse the purchase path and see whether customers drop out in the cart, when choosing delivery or at payment.
You combine transaction data with traffic sources and know how much revenue each channel brings.
You build segments in GA4 of people who viewed a product or abandoned their cart, and send them a separate message.
Technical specification
Integrations
- Google Analytics 4Automatic configuration of the data stream based on the ID you provide, with a preview in the real-time report.
- Google Tag ManagerGenerating a ready-made JSON file to import into the container, with full configuration of tags, triggers and variables.
- Measurement ProtocolServer-side sending of the purchase event to GA4 when it isn't recorded in the browser.
- User ID trackingSending the logged-in user's ID for advanced segmentation.
Tracked e-commerce events
- view_item_list and view_item, i.e. viewing a product list and a product page.
- add_to_cart and remove_from_cart, i.e. cart operations.
- begin_checkout, add_shipping_info and add_payment_info, i.e. the successive checkout steps.
- purchase, i.e. completing the purchase.
Meet WayBox
Company Information API module
Integration with GUS and VIES, plus EU VAT number verification.
Guest Account Management module
Guest orders linked to an account after registration with the same email address.
Front-end Validation module
Your own data validation rules in every field, from contact forms to checkout.
Get in touch to talk about your needs
Book a free presentation and see how easily you can manage your e-commerce. Fill in the form and our team will get back to you to discuss the details and present an offer.
- [email protected]
- +48 794 409 455
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