Module Wishlist
Give browsing customers a reason to come back
A large share of visitors browse the offer with no intention of buying right away. The module lets them save a product for later with one click. Instead of losing that visit, you gain the promise of another, plus data on what really interests your customers.
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Module benefits
Returning customers
A saved list gives a specific reason to come back to the store and complete the purchase.
A shorter path to a decision
The products are in one place, so customers don't search the store a second time.
Knowing what interests people
Analysing the most frequently saved products shows real interest and helps plan promotions and stock levels.
A better shopping experience
A simple tool for planning purchases builds attachment to the store.
An alternative for the undecided
A customer who isn't ready to buy straight away saves the product instead of leaving the site without a trace.
A small commitment that starts a relationship
Clicking the heart costs nothing, but it changes the way the customer thinks about the product.
From that moment on, it’s no longer one of hundreds of items in the catalogue, but something they have chosen. A sense of ownership appears, which makes the product harder to forget.
The list also takes the burden of remembering off the customer. It organises the purchasing process and creates a personal space in the store that people return to more willingly than to a category listing.
Practical applications
A customer furnishes a room over several visits. They save more products and return to a ready list instead of searching from scratch.
The product goes on the list, and the customer watches for price and availability changes themselves, without any extra effort on your part.
A summary of the most frequently saved products shows what's worth promoting and what must not run out in the warehouse.
Technical specification
Configuration
- Icon placementA heart on the product page and on the category listing.
- Access to the listA separate subpage with saved products, available from the customer account.
- Visibility for guestsA setting that decides whether guests who are not logged in can also create a list.
What you gain in terms of data
- You see which products end up on lists most often.
- Saves show interest even where there are no sales yet.
- The data helps plan promotions and stock levels.
Meet WayBox
Get in touch to talk about your needs
Book a free presentation and see how easily you can manage your e-commerce. Fill in the form and our team will get back to you to discuss the details and present an offer.
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