Implementing Varnish shortened load times even under heavy load, so the store runs smoothly during promotional peaks.
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Sklep Drapieżnik
Sklep Drapieżnik
Case study · Specialist
Thousands of fishing tackle items with Elasticsearch search and Varnish cache
For Sklep Drapieżnik we sped up the platform with Varnish cache, implemented a search engine based on Elasticsearch and added modules that increase cart value: photo inspirations, cross-sell and free gifts at order thresholds.
Varnish
Elasticsearch
Photo inspirations
Free gifts in the cart
About the client
Drapieżnik is a Polish brand with over 20 years of experience in selling fishing tackle. It supplies equipment from renowned global manufacturers, serving both professionals and weekend anglers.
→Specialist, fishing equipment
→Over 20 years on the market
→Thousands of products in the catalogue
Client challenges
Extensive product range
01Thousands of products from many categories required better stock management, synchronisation and a clear presentation of the offer.
Improving UX on mobile devices
02Growing mobile traffic required redesigning the menu and page structure so that shopping from a phone would be fast.
Performance optimisation
03With more traffic the store slowed down, especially during promotions, when every second costs money.
Better search
04With so many products, customers have to find the right item straight away, otherwise they go to the competition.
Increasing engagement
05The brand wanted to draw customers deeper into the offer: cross-selling, inspiration modules and product bundles.
How we helped the client
Six project areas, from performance to WordPress integration. Expand to see the details.
The module shows products in the context of photos, together with related product sections. Customers buy a set, not a single item.
The redesigned navigation works equally well on desktop and on a phone, which shortens the way to the product.
The number of free gifts adjusts to the cart value, and the cross-sell and up-sell modules suggest complementary products.
The advanced search engine filters the offer by detailed technical parameters, which with thousands of items is a prerequisite for sales.
The latest articles are fetched automatically and displayed in the store, so guide content works for sales without manual copying.
Client testimonial
“
Thanks to our cooperation with Waynet, our online store has reached a new level. The graphic design they prepared fits the character of our brand perfectly, and the implementation of the Varnish cache system has significantly improved the store's performance.
Sklep Drapieżnik team
Sklep Drapieżnik
Results of the partnership
Drapieżnik handles thousands of items in a store that does not slow down at peak times and lets customers find a specific model by its parameters. Photo inspirations, cross-sell and free gifts at thresholds work on cart value, and content from WordPress feeds the store automatically.
Speed as part of sales
Varnish keeps load times in check even under heavy load, which during promotions translates directly into the number of completed orders.
6
areas of work in the project
8
standout features implemented in the shop
Notable project features
02
Elasticsearch search engine
03
Product comparison
04
Ask about a product module
05
Multi-currency and multi-language
06
Favourite products
07
Cart with a free gift module and counter
08
Photo inspirations with cross-sell
See other projects from this industry
Need more examples? See our projects for niche and technical industries.
Learn more
We run stores in niches where customers know the subject and ask about parameters. See how we design product presentation, search and performance in such industries.
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