Module Before and After Effect
An interactive slider that shows the result instead of describing it
An ordinary photo won't prove that a cosmetic reduces wrinkles, a paint covers in one coat or a renovation makes a difference. The module adds a slider comparing two shots: the state before and after. Customers move it themselves and see the effect with their own eyes.
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Module benefits
Proof instead of a promise
You show the result instead of writing about it. It's the shortest way to convince a sceptical customer.
A longer visit to the product page
The slider encourages interaction, so customers stay longer and the product sticks in their memory.
The last doubt removed
The tool answers the question of whether it really works.
Separate sets for mobile
You upload different shots for desktop and for small screens, so the comparison is clear in both views.
Assignment to a product or category
You show the slider on a single product or on a whole group, for example anti-wrinkle cosmetics.
An image convinces faster than a description
Two states in one shot say more about a product's value than a paragraph of text.
Customers don’t have to trust a claim or work out percentages from a study. They see the difference and judge for themselves whether it’s enough for them.
Interaction adds a second element. Moving the slider engages and holds attention longer than a static photo, which matters especially in categories where only the end result counts.
Practical applications
The condition of the skin before and after treatment, for products where the result is the main argument.
A surface before and after application, which settles the question of coverage or the product's effectiveness.
An element before and after restoration, as proof of the quality of the work.
Technical specification
Slider configuration
- Pair of photosA before and after shot, ideally taken from the same angle and in the same lighting.
- Mobile versionA separate set of photos for small screens.
- Display scopeAssignment to a specific product or to a whole category.
What makes a good comparison
- Both shots must come from the same angle, otherwise the comparison loses credibility.
- The difference should be visible without zooming in on the photo.
- For a category, it's worth checking whether the slider fits every product in the group.
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