Module Complementary Products
Accessories and add-ons shown once the decision has been made
The module presents related products directly on the product page: accessories, add-ons and complementary items. You create connections in bulk for an entire category or individually for a specific model. Customers see the full offer around what they have chosen, and the cart grows without discounts.
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Module benefits
Higher order value
A relevant accessory suggestion raises the average cart value in the most natural way.
Bulk assignment
A single rule such as „show these cases for all smartphones” updates hundreds of products at once.
Precision where it's needed
For a specific model, you choose the accessories manually, in a separate tab on the product page.
Convenience for the customer
They don't have to look for add-ons in another category, because they have them next to the product they are viewing.
A clear panel
A list of all connections, bulk and individual, in one place.
The best moment for a suggestion is just after the decision
A customer who has already chosen the main product is open to what complements it.
That’s how a good sales assistant in a physical store works. They don’t suggest a case before the customer chooses a phone, but exactly when the decision about the phone has been made.
The module recreates this moment in an online store and takes the effort of searching off the customer. The purchase feels complete rather than split across several separate visits.
Practical applications
For the whole laptop category you show mice and bags, and for selected models you add dedicated docking stations.
With a styling product you suggest a remover and accessories, the things the customer would come back for anyway.
With a table you suggest chairs and placemats, so the customer can put together a set in one order.
Technical specification
Ways of assigning
- Bulk ruleA connection at category level, covering all products in it.
- Individual assignmentChoosing specific products in a tab on the product page.
- List of connectionsAn overview of all rules in the module panel, with quick editing.
What determines effectiveness
- The relevance of suggestions matters more than their number.
- A bulk rule saves time, but for top products it's worth choosing accessories manually.
- Individual assignment takes precedence over a category rule.
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