Module Promotion Information
Your own promotion message instead of just a crossed-out price
A Promotion label doesn't tell the customer what the offer is about. The module lets you add your own message with any text and colours, assigned to a product or an entire category. An optional button leads to the terms and conditions, so the rules are clear right away.
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Module benefits
A precise campaign message
You assign a message such as Outlet, last few items to selected products, and information about free shipping to an entire brand.
In line with your brand identity
You can match the background and text colours to your brand or deliberately make the message stand out with contrast.
A path to the terms
The button only appears when you provide a link, and takes the customer to the terms of the offer.
Breaking promotion blindness
A specific description works better than yet another crossed-out price that customers glance past.
Transparent terms
Customers know what they're getting, so they're less likely to give up after checking the details in the cart.
A crossed-out price no longer impresses
Customers see it in every store, so they stop noticing it.
Information about a discount on its own says nothing about whether the deal is special. Without context, it falls into the same category as the rest of the promotional messages on the page.
A specific description changes that. Buy two, get the third free or Only until midnight carries information and has a deadline, and together this gives a reason to decide now rather than some day.
Practical applications
A free shipping message assigned to a category covers all products from a given manufacturer.
A Last few items label only on selected products, without touching the rest of the catalogue.
A message with a button leading to the terms, when the offer has rules that need explaining.
Technical specification
Message settings
- TextAny text describing the terms of the offer.
- ColoursSeparate background and text colours for the message.
- ScopeAssignment to a single product or to an entire category.
- LinkAn optional address which, when provided, adds a button with a link.
Rules of use
- A message assigned to a product takes precedence over a category message.
- The button with a link is only shown when an address is provided.
- A short, specific description works better than a long sentence about the terms.
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