Dobre Wina
A wine chain online and offline with a loyalty club that works in both channels
For Dobre Wina we connected online sales with physical stores: a shared loyalty programme, wine availability at the nearest store, shelf-label generation for stores and a second shop, Classicwines.pl, on a single customer account.
Dobre Wina is a chain of shops selling wines from around the world, online and in store. Its range appeals both to enthusiasts and to people looking for wine for a particular occasion.
Online sales had to work together with the store chain: shared product, stock and promotion data, so customers get the same offer in both channels.
Physical stores needed shelf labels and offer sheets generated by the system rather than assembled by hand at every promotion change.
Classicwines.pl was to run alongside Dobre Wina, with one customer account and a single order covering both shops.
Points had to be collected and redeemed both in the online shop and in stores.
Products had to enter promotional categories for a set time and leave them automatically when the campaign ended.
Six areas of the project, from shelf labels for stores to integrating the second shop. Expand to see the details.
The module creates shelf labels and offer sheets for physical stores automatically, so the promotion in the system and the price on the shelf are the same information.
Customers check which store has a given wine before going to buy it in person.
The programme connects online and in-store purchases: points are collected and exchanged for vouchers in both channels, without separate accounts.
A bespoke search lets customers search by grape variety, vintage or wine type, serving both the connoisseur and the gift buyer.
Products go into a promotional category for a set period and leave it automatically, with no manual clean-up after the campaign.
The second shop runs on the same platform: one customer account, a shared order and a shared loyalty programme.
Dobre Wina runs its two sales channels as one. Customers collect points wherever they buy and check wine availability at the nearest store, and the team no longer copies prices onto shelf labels by hand. On top of that came a second shop run from the same platform.
Time-limited promotional categories spare the team from tracking dates and tidying up the range after a campaign.
Need more examples? See our projects for food brands.
We run FMCG shops where finding products quickly, repeat baskets and on-time delivery matter. See what we implement in this industry.
Want to know what our PrestaShop solutions can do for your shop? Fill in the form and we’ll get in touch to learn about your business needs. We’ll prepare an initial analysis and a proposed plan of action.
We reply within 24 working hours.
