Biozdrowy
Natural products with the ingredients up front a loyalty programme and GDPR-compliant analytics
Biozdrowy was born from a passion for health and natural living. It offers products with natural ingredients, checked by dietitians and ingredient specialists.
The visual design came from the client, but tools were missing to show promotions and product details so customers quickly know what they are buying.
The brand wanted to raise basket value with complementary products rather than discounts.
Analytics was needed that showed real user behaviour while meeting GDPR requirements.
Health food is a repeat purchase, so a loyalty programme and relationship-building features translate directly into returning customers.
Six areas of the project, from the loyalty programme to GDPR-compliant analytics. Expand to see the details.
Customers earn points for every purchase and exchange them for discounts on their next order, which genuinely increases repeat visits for regularly bought products.
Promotional banners appear between products in the list, so current offers are visible right where customers are browsing.
The product page shows reviews and how many times the product has been bought, which makes choosing between similar items easier.
At checkout, customers see complementary products, which raises basket value without pushy selling.
Every product has a full ingredient list and a description of what each ingredient does. In this category, that is a selling point, not a formality.
We implemented Google Analytics 4 with Consent Mode, so the brand measures user behaviour in a GDPR-compliant way.
We have worked with Waynet since 2023. Our partnership began with building biozdrowy.pl, and today the company runs IT for the site. While creating biozdrowy.pl we worked with Ola, a talented designer who matched our tastes and needs for the site’s look perfectly, and they were not the easiest to meet. We rate the coordination of the work positively.
Joanna Wieczorek
Digital & Marketing Manager, Biozdrowy
Biozdrowy sells products chosen for their ingredients, so the shop shows them up front alongside reviews and purchase counts. The loyalty programme drives repeat visits, cross-sell in the mini basket raises order value, and analytics provides data without breaching processing rules.
GA4 with Consent Mode makes it possible to run campaigns and measure their effects while staying compliant with data protection rules.
Need more examples? See our projects for food and health brands.
We run FMCG shops where finding products quickly, repeat baskets and on-time delivery matter. See what we implement in this industry.
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