Module Quick Filter
Ready-made paths above the product list, one click instead of four
Sidebar filtering works, but it requires effort from the customer. The module adds visible buttons above the listing, such as Sale, New or Up to 50% off, which take customers straight to a ready, filtered list. You assign sets of filters separately to each category.
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Module benefits
A shorter path to the product
Instead of clicking several options in the sidebar filter, the customer chooses one button and sees a ready list.
Actively directing traffic
It's a marketing tool, not a passive filter. You lead customers to sales, new arrivals or higher-margin products.
Filters matched to the category
In dresses you show For a wedding and Summer, in electronics Laptop deals. Each category has its own set.
Buttons with images
A filter with an image catches the eye more effectively than a list of text links.
Less decision paralysis
A few clear suggestions work better than a dozen checkboxes at once.
Too many options stall the decision
An extensive sidebar filter looks professional, but requires knowing what you're looking for.
A customer who is just browsing can’t yet answer questions about parameters. Faced with a dozen checkboxes, they usually tick none of them.
Quick filters reverse this. Instead of asking what you’re looking for, they suggest three or four specific ways into the offer. The decision is simpler, and traffic goes where you want it.
Practical applications
In the dresses category you add For a wedding, Summer and Evening filters, in line with how customers actually think about the purchase.
An Up to 50% off button directs traffic to products you want to clear.
A filter with your own brand's logo leads to a list of the highest-margin products.
Technical specification
Filter configuration
- Sets per categoryEach category can have its own set of quick filters.
- Button imageYou add an image to a filter so that the section catches the eye.
- Filtering ruleThe filter leads to a ready, filtered list of products.
How many filters make sense
- Three to five suggestions work best, more becomes distracting again.
- Filters should match the way customers describe their needs, not the structure of the catalogue.
- The section sits above the listing, so it's visible before the first scroll.
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