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Waynet PrestaShop Expert

Optimisation PrestaShop

Our work is much more than quick fixes: it’s a strategic partnership combining advanced development, UX consulting and reliable hosting infrastructure. We make sure your store is not only fast and secure, but above all ready for dynamic growth and the market’s growing demands.
Performance and stability

What is PrestaShop optimisation?

PrestaShop optimisation is an organised process of improving a store’s performance, stability, security and SEO, carried out on several layers at once. It’s not a single fix, but work on the application code, cache and server configuration, the database and front-end speed. The starting point is always an audit, so that changes are based on data, not gut feeling.
  • Performance and speed

    Cache configuration (OPcache, Smarty, CDN), image compression and lazy loading, and a slimmed-down front end, measured in Core Web Vitals (LCP, INP, CLS).

  • Order in the code and modules

    A review of modules, core overrides and custom code, and removal of whatever really slows down and destabilises the store.

  • Database and server

    Cleaning and indexing the database, choosing the PHP version and server resources to match the store’s real traffic.

  • Technical SEO and UX

    Tidying up URLs, metadata and structured data, and a stable, efficient checkout that doesn’t lose customers.

What do we optimise in a PrestaShop store?

Optimisation covers all the layers that determine the speed, stability and visibility of the store. We work on them together, because only then is the effect lasting.
01

Speed and Core Web Vitals

We improve load time and visual stability by optimising images, scripts and the front end for LCP, INP and CLS.
02

Cache and server configuration

We switch on and tune the cache (OPcache, Smarty, CDN) and match the PHP version and server resources to real traffic.
03

Database

We clean up cluttered tables and logs, add missing indexes and limit heavy queries that slow the store down.
04

Modules and code

We tidy up modules, core overrides and custom code, removing dead fragments and conflicts that reduce performance.
05

Checkout and UX

We improve the cart and purchase path so that the ordering process is fast and doesn’t lose customers along the way.
06

Technical SEO

We tidy up URLs, metadata, structured data and indexing, removing technical barriers to visibility in Google.
Diagnosis

The most common problems in PrestaShop stores

These symptoms recur in most stores that come into our care. They usually point to technical debt that can be removed once we first identify its source.
  • The store loads slowly
  • The cart or checkout is too heavy
  • Modules slow the site down
  • Google indexes the wrong URLs
  • Filters generate duplicate URLs
  • The database is cluttered with logs
  • Poor Core Web Vitals scores
  • The store can't cope with higher traffic
  • Changes are rolled out without technical control
  • It's unclear whether the problem lies in the code, hosting or configuration

Together we'll find the right path, if…

  • Partnership

    You expect a partnership, not just execution

    We act as a proactive advisor. We analyse your business goals, recommend the best technologies and together create a development strategy that delivers real results.
  • Stability

    Your store is slow, unstable or often goes down

    We take over the care of problematic platforms. We diagnose the source of the problems, implement proven solutions and stabilise the whole system, so you can focus on selling.
  • Reliability

    You value reliability and a guaranteed quick response

    We provide transparent communication and a dedicated team available under a clearly defined SLA. Our automated procedures and monitoring guarantee immediate action in crisis situations.
Optymalizacja PrestaShop – profesjonalna opieka techniczna sklepu internetowego na PrestaShop

One partner, full technological responsibility

Our support and development form a coherent ecosystem in which one team is responsible for everything, from code to server. This eliminates the problem of blurred responsibility and guarantees lightning-fast problem solving.

01

Dedicated project manager

Your personal account manager, who coordinates all the work, makes sure deadlines are met and reports on progress regularly.

02

Guaranteed Response Time (SLA)

We respond to critical failures within as little as 1 hour, also outside standard working hours thanks to our on-call team.

03

Response to critical failures within 1h

Thanks to automatic notification systems, critical failures are immediately passed on to the right development team. During working hours we respond within 1 hour, and outside working hours our on-call team responds without delay.

04

A flexible bank of hours

You book our specialists’ time, and unused hours roll over to the next month. This gives you full control over your budget and schedule.

05

Hosting and development working together

With control over both the server and the application, we diagnose and eliminate performance problems precisely, whatever their source.

06

Custom modules and integrations

Our 25-strong team has already created over 300 modules for PrestaShop. We deliver advanced integrations with ERP and CRM systems and marketplaces, and build custom product configurators.

07

A modern deployment process (CI/CD)

Every code change is automatically tested and versioned, which minimises the risk of errors and allows new features to be rolled out safely.

How will our cooperation work?

01

Briefing

We analyse the situation of the store, identify the key problems and priorities, and then create an action plan for the first few weeks.

02

Technical audit and inventory

We thoroughly check the stability, performance and security of the store, pointing out areas for improvement, which lets us plan the next steps precisely.

03

Change of hosting (optional)

If during the analysis we decide it’s the best option for your store, we will propose moving it to our servers and carry out the whole migration process.

04

Onboarding

We agree a schedule for working together, including status calls and day-to-day communication, so your team settles smoothly into our processes.

05

Ongoing cooperation

After taking over the store, we keep developing it, responding to current needs and optimising its operation.

Client clients

Working with Waynet means complete professionalism and a flexible approach to projects. We can always count on excellent contact with our account manager and solid technical back-up, which has led to a long and successful partnership. Waynet has repeatedly proved invaluable at difficult moments, especially during traffic surges and intensive promotional periods. Continuous monitoring of our systems gives us a sense of stability and security. The team's strong commitment to both larger projects and smaller tasks allows us to keep developing our software. We recommend working with Waynet!

Reporter Young
IT Specialist IT Specialist

Waynet created our website from scratch, meeting all our expectations. The team, and Radek in particular, showed great flexibility and openness to suggestions, which allowed the project to be adapted to our specific requirements. Thanks to their professional approach, the whole process ran smoothly, and after implementing the site engine and adapting the design for UI/UX, we continue to work together on ongoing tasks. Communication is smooth and pleasant through an intuitive ticketing panel, which lets me follow progress as it happens. Regular monthly reports are a big plus that gives us full insight into the work being done. I recommend Waynet as a reliable and trustworthy partner.

Konopka Shoes
Klaudia Konopka CEO

I had the pleasure of working with Waynet on a project to replatform our shop. It was particularly demanding because of the many bespoke solutions that were key for us, and because the shop ranked highly in search engines. Despite a few tougher moments (which is natural in any larger project 🙂 ), we ultimately achieved excellent results. The professionalism, understanding and support we received from Łukasz and the whole team of project managers and developers were invaluable and had a huge impact on the final success.

Gerlach
Monika Kowol Senior E-commerce & Client Service Manager

We have been working with Waynet for over three years, covering both the implementation and the ongoing development of our online shop. As well as implementing standard solutions effectively, Waynet delivers a range of bespoke modules precisely tailored to our needs and those of our customers. Their professionalism, fast response to tickets and ability to adapt solutions to our demanding industry mean we are very satisfied with the partnership.

Nutropharma
Helena Ciszewska E-commerce Manager

Waynet was responsible for creating and developing the website of our e-meditrans.pl store, which offers comprehensive dental supplies. From the very beginning, the cooperation was at the highest level, marked by complete professionalism and commitment to the project. The Waynet team stands out for its expert knowledge and extensive experience, which show in every technical issue they handle. Every issue is discussed thoroughly, and the proposed solutions are based on proven industry practice. We also appreciate their responsible approach to the tasks entrusted to them and their openness to our needs and suggestions, which makes the cooperation exceptionally satisfying. A key element of the cooperation is effective and smooth communication. Priority issues are always treated with due attention, which contributes to the efficient delivery of our projects. We wholeheartedly recommend working with the e-commerce agency Waynet to anyone looking for a professional and reliable partner.

Meditrans
Konrad Dworzaczek E-commerce Director

Read the case study for PrestaShop

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PrestaShop optimisation : frequently asked questions

What is PrestaShop optimisation? +

PrestaShop optimisation is an organised process of improving a store’s performance, stability, security and SEO, carried out on several layers at once: application code, cache and server configuration, the database and front-end speed measured in Core Web Vitals (LCP, INP, CLS).

The starting point is usually a technical audit, which shows what really slows down and destabilises the store before we start changing anything. This way our work is based on data, not guesswork.

How long does PrestaShop optimisation take? +

The time depends on the scope and condition of the store, which is why we always start with a technical audit that sets the priorities. Some improvements, the so-called quick wins (for example switching on the cache or compressing images), we implement quickly, and the effect is visible almost immediately.

Bigger changes, such as tidying up modules, rebuilding database queries, changing hosting or migrating to PrestaShop 9, we plan in stages so as not to risk the store’s stability. We set the exact schedule after the audit, based on the real bottlenecks.

Does PrestaShop optimisation improve rankings in Google? +

Yes, indirectly but clearly. Google takes Core Web Vitals (LCP, INP, CLS) into account, so a faster and more stable store gains an advantage in the results, especially on mobile devices.

Optimisation also tidies up the URL structure, metadata and structured data, which supports indexing and visibility. Optimisation alone won’t replace an SEO strategy, but it removes the technical barriers that block its effects.

Does PrestaShop speed optimisation affect sales? +

Yes. Slow loading and an overloaded checkout are among the most common reasons for cart abandonment, so a store that responds faster reduces the risk of losing a customer. A faster, stable store also handles periods of increased traffic and promotions more calmly.

If performance is your main concern, it is handled by the dedicated WayBooster service, and we examine barriers in the purchase path in a UX audit.

What slows a PrestaShop store down the most? +

Most often it’s heavy or badly written modules, a missing or incorrect cache configuration and inefficient queries to a cluttered database. On top of that come uncompressed images, core overrides and a server that is too weak or poorly chosen.

Which of these factors dominate in a particular store is only shown by a technical audit, which is why we start optimisation with a diagnosis rather than implementing the first ideas.

Do you need to change hosting to speed up PrestaShop? +

Not always. Many stores can be sped up significantly without changing the server, by improving the cache, code, modules and database. We only propose a change of environment when the audit shows that the server is the real bottleneck.

If that’s the case, we offer a move to tailored PrestaShop hosting with 24/7 support, which today is part of our WayCare platform, and we carry out the whole migration, choosing the PHP version and resources to match real traffic. Afterwards we cover the store with ongoing technical support and development, so that the results last.

Does PrestaShop optimisation include technical SEO? +

Yes. Optimisation tidies up the URL structure, metadata, structured data and indexing, and eliminates duplicates generated, for example, by filters. All of this belongs to technical SEO and directly affects the store’s visibility.

We deal with the technical layer of SEO, which removes barriers for Google’s robots. Content strategy and positioning are a separate area that combines well with optimisation.

How does a PrestaShop audit differ from implementing optimisation? +

An audit is a diagnosis: we check the store’s performance, stability, security and configuration, and at the end you get a list of bottlenecks ranked by their impact on sales and the cost of fixing them.

Implementing optimisation means carrying out these recommendations, i.e. making changes to the code, cache, database and configuration. The audit tells you what to fix and why, and optimisation fixes it. Usually the audit is the first step, after which the implementation is based on specifics.

Get in touch for a PrestaShop store support offer

If you need comprehensive support for your PrestaShop store, from development support through performance optimisation to hosting, fill in the form. Our team will contact you to learn the details of your project. Based on this information, we will propose an offer and a scope of work tailored to your needs.

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