Optimisation PrestaShop
What is PrestaShop optimisation?
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Performance and speed
Cache configuration (OPcache, Smarty, CDN), image compression and lazy loading, and a slimmed-down front end, measured in Core Web Vitals (LCP, INP, CLS).
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Order in the code and modules
A review of modules, core overrides and custom code, and removal of whatever really slows down and destabilises the store.
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Database and server
Cleaning and indexing the database, choosing the PHP version and server resources to match the store’s real traffic.
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Technical SEO and UX
Tidying up URLs, metadata and structured data, and a stable, efficient checkout that doesn’t lose customers.
What do we optimise in a PrestaShop store?
Cache and server configuration
Database
Modules and code
Checkout and UX
Technical SEO
The most common problems in PrestaShop stores
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The store loads slowly
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The cart or checkout is too heavy
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Modules slow the site down
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Google indexes the wrong URLs
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Filters generate duplicate URLs
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The database is cluttered with logs
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Poor Core Web Vitals scores
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The store can't cope with higher traffic
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Changes are rolled out without technical control
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It's unclear whether the problem lies in the code, hosting or configuration
Together we'll find the right path, if…
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Partnership
You expect a partnership, not just execution
We act as a proactive advisor. We analyse your business goals, recommend the best technologies and together create a development strategy that delivers real results. -
Stability
Your store is slow, unstable or often goes down
We take over the care of problematic platforms. We diagnose the source of the problems, implement proven solutions and stabilise the whole system, so you can focus on selling. -
Reliability
You value reliability and a guaranteed quick response
We provide transparent communication and a dedicated team available under a clearly defined SLA. Our automated procedures and monitoring guarantee immediate action in crisis situations.
One partner, full technological responsibility
Our support and development form a coherent ecosystem in which one team is responsible for everything, from code to server. This eliminates the problem of blurred responsibility and guarantees lightning-fast problem solving.
Dedicated project manager
Your personal account manager, who coordinates all the work, makes sure deadlines are met and reports on progress regularly.
Guaranteed Response Time (SLA)
We respond to critical failures within as little as 1 hour, also outside standard working hours thanks to our on-call team.
Response to critical failures within 1h
Thanks to automatic notification systems, critical failures are immediately passed on to the right development team. During working hours we respond within 1 hour, and outside working hours our on-call team responds without delay.
A flexible bank of hours
You book our specialists’ time, and unused hours roll over to the next month. This gives you full control over your budget and schedule.
Hosting and development working together
With control over both the server and the application, we diagnose and eliminate performance problems precisely, whatever their source.
Custom modules and integrations
Our 25-strong team has already created over 300 modules for PrestaShop. We deliver advanced integrations with ERP and CRM systems and marketplaces, and build custom product configurators.
A modern deployment process (CI/CD)
Every code change is automatically tested and versioned, which minimises the risk of errors and allows new features to be rolled out safely.
How will our cooperation work?
Briefing
We analyse the situation of the store, identify the key problems and priorities, and then create an action plan for the first few weeks.
Technical audit and inventory
We thoroughly check the stability, performance and security of the store, pointing out areas for improvement, which lets us plan the next steps precisely.
Change of hosting (optional)
If during the analysis we decide it’s the best option for your store, we will propose moving it to our servers and carry out the whole migration process.
Onboarding
We agree a schedule for working together, including status calls and day-to-day communication, so your team settles smoothly into our processes.
Ongoing cooperation
After taking over the store, we keep developing it, responding to current needs and optimising its operation.
Client clients
Read the case study for PrestaShop
PrestaShop optimisation : frequently asked questions
What is PrestaShop optimisation? +
PrestaShop optimisation is an organised process of improving a store’s performance, stability, security and SEO, carried out on several layers at once: application code, cache and server configuration, the database and front-end speed measured in Core Web Vitals (LCP, INP, CLS).
The starting point is usually a technical audit, which shows what really slows down and destabilises the store before we start changing anything. This way our work is based on data, not guesswork.
How long does PrestaShop optimisation take? +
The time depends on the scope and condition of the store, which is why we always start with a technical audit that sets the priorities. Some improvements, the so-called quick wins (for example switching on the cache or compressing images), we implement quickly, and the effect is visible almost immediately.
Bigger changes, such as tidying up modules, rebuilding database queries, changing hosting or migrating to PrestaShop 9, we plan in stages so as not to risk the store’s stability. We set the exact schedule after the audit, based on the real bottlenecks.
Does PrestaShop optimisation improve rankings in Google? +
Yes, indirectly but clearly. Google takes Core Web Vitals (LCP, INP, CLS) into account, so a faster and more stable store gains an advantage in the results, especially on mobile devices.
Optimisation also tidies up the URL structure, metadata and structured data, which supports indexing and visibility. Optimisation alone won’t replace an SEO strategy, but it removes the technical barriers that block its effects.
Does PrestaShop speed optimisation affect sales? +
Yes. Slow loading and an overloaded checkout are among the most common reasons for cart abandonment, so a store that responds faster reduces the risk of losing a customer. A faster, stable store also handles periods of increased traffic and promotions more calmly.
If performance is your main concern, it is handled by the dedicated WayBooster service, and we examine barriers in the purchase path in a UX audit.
What slows a PrestaShop store down the most? +
Most often it’s heavy or badly written modules, a missing or incorrect cache configuration and inefficient queries to a cluttered database. On top of that come uncompressed images, core overrides and a server that is too weak or poorly chosen.
Which of these factors dominate in a particular store is only shown by a technical audit, which is why we start optimisation with a diagnosis rather than implementing the first ideas.
Do you need to change hosting to speed up PrestaShop? +
Not always. Many stores can be sped up significantly without changing the server, by improving the cache, code, modules and database. We only propose a change of environment when the audit shows that the server is the real bottleneck.
If that’s the case, we offer a move to tailored PrestaShop hosting with 24/7 support, which today is part of our WayCare platform, and we carry out the whole migration, choosing the PHP version and resources to match real traffic. Afterwards we cover the store with ongoing technical support and development, so that the results last.
Does PrestaShop optimisation include technical SEO? +
Yes. Optimisation tidies up the URL structure, metadata, structured data and indexing, and eliminates duplicates generated, for example, by filters. All of this belongs to technical SEO and directly affects the store’s visibility.
We deal with the technical layer of SEO, which removes barriers for Google’s robots. Content strategy and positioning are a separate area that combines well with optimisation.
How does a PrestaShop audit differ from implementing optimisation? +
An audit is a diagnosis: we check the store’s performance, stability, security and configuration, and at the end you get a list of bottlenecks ranked by their impact on sales and the cost of fixing them.
Implementing optimisation means carrying out these recommendations, i.e. making changes to the code, cache, database and configuration. The audit tells you what to fix and why, and optimisation fixes it. Usually the audit is the first step, after which the implementation is based on specifics.
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