We built modules showing product features, such as temple length, electronic promotional leaflets, as well as labels and availability information.
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Okularium
Okularium
Case study · Health
An optician online and in the showroom with eye test booking and a lens configurator
For Okularium we connected online sales with the showroom network: eye test booking via Bookero, showroom pages with a map, a lens configurator and a store sped up with a CDN.
Omnichannel
Appointment booking
Lens configurator
A/B tests
About the client
Okularium is a network of optical showrooms operating for over 30 years. A team of opticians, ophthalmologists and stylists guides customers from the eye test to choosing frames.
→Healthcare, optics
→Network of brick-and-mortar showrooms
→Hundreds of frame and lens models in the offer
Client challenges
Product presentation
01Hundreds of frame and lens models had to be presented clearly, highlighting the features that actually decide the choice.
Omnichannel
02Online sales were to work together with the showrooms: shared data on products, availability and appointment bookings.
Optimisation
03The store loaded slowly, which affected customer experience and conversion.
Marketing and personalisation
04The team needed tools to build promotional pages and recommendations tailored to the customer.
Online customer support
05There were no tools that would quickly answer a question and help make a purchase decision.
How we helped the client
Four project areas, from product presentation to performance and A/B tests. Expand to see the details.
Stock levels are synchronised with the showrooms, and customers book an appointment through the Bookero integration. Each showroom has its own page with a Google map.
The configurator lets customers put together glasses to suit them before ordering, and the cart shows the full configuration, so customers check exactly what they are ordering.
The bunny.net CDN integration shortened load times, and the A/B testing module lets the brand check changes against data rather than gut feeling.
Results of the partnership
Okularium runs online sales and showrooms as one organism: customers book an eye test through the store, check availability in a specific showroom and configure lenses before buying. The store loads faster, and the brand tests interface changes instead of guessing.
Showroom visits booked from the store
The Bookero integration and showroom pages with a map combine the online channel and the brick-and-mortar network into one path.
30+
years on the optical market
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work areas: product, omnichannel, configurator, performance
6
standout features implemented in the shop
Notable project features
02
Eye test booking via Bookero
03
Blog
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Special offer on the product page
05
Cart with configuration and a free shipping counter
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Brick-and-mortar location finder
See other projects from this industry
Need more examples? See our projects for health brands.
Learn more
We run shops selling health products, where trust, clear information and regulatory compliance matter. See what we implement for brands in this industry.
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