We designed an interface with clear navigation and a product page that presents advanced equipment together with its full specification.
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Meden-Inmed
Meden-Inmed
Case study · Health
Medical equipment sold online with B2B accounts and an account manager assigned to each category
For Meden-Inmed we built an online store for medical equipment: with product pages that handle extensive specifications, manually activated B2B accounts and a coordinator module that connects the customer with the right account manager.
B2B implementation
Ask about a product
Coordinator module
Product wishlist
About the client
Meden-Inmed has been manufacturing and distributing advanced medical equipment since 1989. The company develops its own technologies that support medical staff and patient comfort.
→Healthcare, medical equipment
→Manufacturer operating since 1989
→Sales to medical facilities and individual customers
Client challenges
Product presentation
01Advanced medical equipment needs a product page that holds the full specification and presents the device so that it can be assessed before a request for quotation.
Purchasing process
02The path had to be simple both for a facility buying wholesale and for an individual customer.
B2B customer service
03A large number of business customers required tools for account management and for automating invoicing and administrative processes.
How we helped the client
Seven project areas, from the graphic design to the coordinator module for business customers. Expand to see the details.
Every product page has a form for contacting customer service. With medical equipment, a question before purchase is the rule, not the exception.
B2B accounts are activated by the administrator, which gives control over who sees the offer and on what terms they buy. Invoicing has been automated.
Both logged-in and guest customers can save products to a wishlist, build shopping lists and move them to the cart.
The FAQ takes load off customer service, because customers find the answer without contacting the sales team.
A selected product appears on the home page with a countdown to the end of the promotion.
Coordinators are assigned to product categories, so a business customer writes directly to the person who knows their topic.
Client testimonial
“
We wholeheartedly recommend Waynet as a professional and trustworthy partner for implementing online stores based on PrestaShop. We particularly appreciate the excellent communication with the project manager, quick response and help in emergencies. Comprehensive advice from Waynet's experts, especially on functionality, usability and SEO optimisation, was key to the success of the project.
Meden-Inmed team
Meden-Inmed
Results of the partnership
Meden-Inmed sells medical equipment online while keeping what matters most in this industry: the full specification, contact with the right person and control over who sees which terms. B2B accounts are activated by the administrator, and coordinators assigned to categories shorten the path from question to quote.
Sales where contact is part of the process
Product enquiries, the wishlist and the category coordinator form a path tailored to equipment purchases, where a decision is rarely made in a single click.
7
areas of work in the project
2
segments served in the store: B2B and B2C
Notable project features
02
Product page with a PDF specification and a comparison tool
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Advanced search
04
Free gifts with orders
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Favourites tab with list sharing
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Ask about a product module
See other projects from this industry
Need more examples? See our projects for health brands.
Learn more
We run shops selling health products, where trust, clear information and regulatory compliance matter. See what we implement for brands in this industry.
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