We built modules showing product features, ingredient tables and entire product lines, so customers find the details without searching the leaflet.
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Nutropharma
Nutropharma
Case study · Health
Supplements matched with a quiz with ERP integration and a store sped up by a CDN
For Nutropharma we built tools that help customers choose the right supplement, connected the store to the Softlab ERP and sped it up with a bunny.net CDN integration.
Product selection quiz
Softlab ERP
bunny.net CDN
GA4
About the client
Nutropharma is a Polish company with over 30 years of experience, producing dietary supplements and food for special medical purposes. The brand focuses on supporting health and on customers’ real needs.
→Healthcare, dietary supplements
→Over 30 years on the market
→Sales with high traffic during promotions
Client challenges
Support in the purchase decision
01Customers look for a supplement for their situation, not by name. The store was to help them with that instead of leaving them with a list of categories.
Effective marketing
02Promotional campaigns required mechanisms that encourage purchases and that the marketing team can manage on its own.
Optimising store performance
03High traffic, especially during seasonal promotions, required better performance and stability of the platform.
Process automation
04Without ERP integration, the warehouse, orders and reports lived separately. Fast generation of discount codes was also needed.
How we helped the client
Five project areas, from product presentation to ERP integration. Expand to see the details.
The quiz leads customers to a supplement that matches their needs, and the form next to the product lets them ask customer service before buying.
We implemented complex promotions, including free gifts in the cart and e-books added to orders, as well as GA4 integration to measure campaign effectiveness.
The bunny.net CDN integration and search with suggestions sped up the store, which is especially visible with traffic from campaigns.
Full integration organised logistics and order handling. We added modules that automate creating and reporting discount codes.
Client testimonial
“
We have been working with Waynet for over three years, and our cooperation covers both the implementation and the ongoing development of our online store. In addition to effectively implementing standard solutions, Waynet also provides us with a number of dedicated modules precisely tailored to our needs and those of our customers. Their professionalism, quick response to requests and ability to adapt solutions to the specifics of our demanding industry make us very satisfied with this cooperation.
Helena Ciszewska
E-commerce Manager, Nutropharma
Results of the partnership
Nutropharma's customers get help choosing instead of just a list of products: a quiz, ingredient tables and the option to ask a question on the product page. The team runs promotions on its own, sales data flows automatically between the store and the Softlab ERP, and the CDN keeps load times in check with traffic from campaigns.
Performance that withstands a campaign
The CDN and faster search mean that a traffic spike during a promotion does not end with a slow store.
30+
years of the brand's experience in the supplement market
5
work areas: from the product page to ERP integration
7
standout features implemented in the shop
Notable project features
02
Ingredient table from the packaging
03
Product highlights with icons
04
Mini basket with cross-sell and a free delivery counter
05
Free gifts with orders
06
Extended mega menu
07
Ask a question module on the product page
See other projects from this industry
Need more examples? See our projects for health brands.
Learn more
We run shops selling health products, where trust, clear information and regulatory compliance matter. See what we implement for brands in this industry.
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